RON HOLLAND, Creator and Author of the Curvy Woman Workout I’m a Former Military Police / SWAT Commander turned Personal Trainer/ Fitness Guy. I’m the Founder and Owner of SWAT Fitness (Strength Wellness Athletic Training,) a personal training company started in Arizona, devoted to helping and inspiring the world to be more fit, and live longer, happier, healthier lives. With 4 studio locations, multiple boot camp locations, and more to come in the near future, we are excited about the opportunity to bring what we more to more and more people. I have been fortunate to earn a ton of Certifications and have had some great successes in the industry, but I am most proud of having built a strong company based on professional ethics, sound training principles, outstanding trainers and FUN fitness programs! I started off in the Air Force as a SWAT Commander in the Military Security Police. After retiring from the Air Force, I worked for Homeland Security, and then as a Sergeant for the University of Arizona Police Department. Which brings us to the 90s… When I made the decision to quit my job as a Police Officer to become a Personal Trainer, in 1996, I had one goal in mind: helping others achieve the positive mental and physical changes that adopting a lifestyle of physical fitness and proper nutrition had brought me over the years. My personal experience is what has given me the confidence and knowledge about the kinds of improvements that I know can improve the lives of so many other people: mental discipline, physical strength, goal-setting, self-confidence, and a comprehensive lifestyle change for the better. Over the past twelve years, I have worked with thousands of fitness clients, in a variety of capacities, and have taken advantage of every opportunity to help others become more fit, more healthy, more confident, and more happy. I emphasize functional movement, CORE strength training, variety, multifunctional movements, and a sound nutrition plan. I believe that small workout “teams” or “groups” can provide a lot of motivation, support, fun, and camaraderie. In 1997, Jana and I came up with an idea to offer a crazy new training program we called “SWAT BOOT CAMP .” When we started, we didn’t know if anyone would be interested in working out anywhere other than in a gym, in a group setting, and do obstacle courses and games.But they did! We called it “boot camp” with hesitation; not sure how it would be received. But our clients loved it! There was nothing like it being offered anywhere else, and we were one of a handful of companies that even had the courage to try it. Since then – our program has been modeled all over the world, and there are now “boot camps” EVERYWHERE, and being offered by nearly every trainer with a Cert. In 2007, we developed and conceptualized the Kombat Kettlebells and Kettlebellas Programs, bringing the fun and effective workouts to Tucson and introducing thousands to the benefits. We have invested a lot of time and money into the training of our trainers, making them BY FAR the most experienced and qualified instructors in this part of the U.S. Still, we knew there was more we could do to meet the needs of our clients. In 2007, we also developed the Kitchen Intervention program for healthy cooking classes and instruction, and then in 2009, the Curvy Woman Workout – to help women with curves actually LOVE them! And we have tons of other projects in the works. And of all that – the thing we’re most proud of? Having a team of the absolute best personal trainers – hands down – who are all experienced experts in a variety of modalities of training and getting results, including: boot camp, group training, kettlebells, Crossfit training, and so, so much more! And even better? They are GREAT people.
	JANA HOLLAND, Co-Creator and Author of the Curvy Woman Workout I am Co-Owner of SWAT Personal Training is owner and Director of Life in Motion Life and Fitness Coaching. I am a Board Certified Therapist, and a published author on various subjects including weight loss, motivation, making change, goal-setting, overcoming emotional obstacles. I have been interviewed on life coaching topics for popular national magazines, including Health Magazine, and Experience Life Magazine. I'm a group strength training instructor, Director of SWAT Fit Kids and I'm a former hip-hop and adult dance fitness teacher. I'm also the creator of SWAT’s Weight Loss 911 and Kitchen Intervention programs. I am a former high school teacher, counselor and law enforcement officer (having worked in Probation). When I got my Masters Degree and got involved in fitness training, I was able to find a way to use skills from each in my career as a life coach, fitness and weight loss author, counselor and mentor. As the SWAT Fitness Life and Weight Loss Coach, I work with clients on goal-setting, staying motivated, and implementing healthy lifestyle habits. Although I'm a Tucson based lifestyle coach, I am fortunate to works with clients all over the country—working by phone or online. MY EXPERIENCE M. Ed., Educational Psychology, Northern Arizona University, with an Emphasis in Counseling & Guidance B.S. Ed., University of Arizona Trained Lifestyle / Wellness Coach, Adlerian School of Professional Coaching Certified Personal Trainer Dance Teacher / Instructor (Hip hop, jazz, adult dance) Co-Owner, SWAT Personal Training Owner, Life in Motion Coaching Former President, Adlerian Society of Arizona Member - Tucson Coaches Alliance, CoachVille, U.S. Life Coach Association, International Federation of Coaches Member - Marana Chamber of Commerce, Northern Pima County Chamber of Commerce